Advertising
Tech 2019-11-12T00:05:24Z
wag dog walking app

Wag's dog walkers are secretly rating your precious pet

Wag, an app that lets you book a dog walker on demand, is testing a new app feature that lets walkers rate their experience walking your dog.
Tech 2019-11-11T22:33:00Z
Brexit protest

Twitter wants to stop 'malicious actors' from abusing next month's pivotal UK election so it's creating special reporting tools and a custom emoji

Twitter said it would make it easier to report misleading information about the voting process in Britain's Dec. 12 election.
Entertainment 2019-11-11T22:02:00Z
Joan Smalls

How Instagram hiding 'likes' could change the influencer business, according to industry execs

We spoke with top industry executives who work closely with influencers on how this change could affect an influencer's career.
Tech 2019-11-11T22:00:48Z

Augmented reality startup Magic Leap is raising even more money

AR startup Magic Leap is currently in the process of raising its Series E round of funding. Magic Leap previously raised around $2.6 billion.
Entertainment 2019-11-11T18:15:07Z

CBS CEO will keep the top job but still get $100 million in severance

Joe Ianniello will stay on at ViacomCBS after the merger but in an unusual arrangement, will still get a hefty payout.
Advertising 2019-11-11T18:00:42Z

An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in

Dumbstruck claims it can measure emotional responses to test video ads before they run — potentially saving marketers millions in media waste.
Entertainment 2019-11-11T17:26:02Z

College athletes could be the next wave of influencers to get big paydays from brands, especially in local markets

A new NCAA rule would allow college athletes to profit from endorsements, which opens doors for influencers deals that are still likely years away.
Advertising 2019-11-11T15:00:00Z

A martech startup that has raised $3.5 million says its technology helps cannabis brands reach consumers in a new way

Vana uses age-gating and state-gating technology to run compliant cannabis and CBD ads across its network of publishers including BuzzFeed and USAToday.
Tech 2019-11-11T14:53:00Z

How Logan Paul went from making videos in his backyard to becoming a 24-year-old millionaire and one of the most controversial stars on YouTube

Logan Paul got his start at age 10 at home in Ohio. Now, he's one of the most famous — and controversial — YouTube stars in the world.
Advertising 2019-11-11T14:34:00Z
Tech 2019-11-11T14:19:00Z

From PewDiePie to Shane Dawson, these are the 26 most popular YouTube stars in the world

From comedians to gamers to vloggers of all kinds, these YouTubers have generally built their followings outside of the control of media giants.
Entertainment 2019-11-11T14:16:00Z

Legal sports betting could be a game-changer for NFL, Nascar, and others in US media-rights negotiations

Legal sports gambling could be a big bargaining chip for sports-rights owners when they negotiate with media networks.
Advertising 2019-11-11T14:13:00Z

Inside Amazon's growing ad business: Everything we know about how the e-commerce giant is making inroads with marketers

Amazon is steadily building an advertising business that rivals Facebook and Google. Here's what we know about its big ambitions.
Entertainment 2019-11-11T13:00:00Z

A Molson Coors exec reveals how it works its brands into Hulu, Netflix, and Amazon shows and why 70% of its product placements are now in digital

A Molson Coors exec explains why it's shifting product placements from traditional TV and movies to streamings services like Hulu and Netflix.
Advertising 2019-11-11T13:00:00Z

The billionaire behind California’s sweeping new data privacy law reveals his plans to further regulate the ad industry and fight big tech lobbyists

Alastair Mactaggart spent more than $3 million to pass CCPA. His new proposal would create stricter regulations around data collection and targeting.
Retail 2019-11-10T14:55:00Z

A perfect storm of anxiety and the death of the American dream are transforming chains like Applebee's and TGI Fridays

Restaurant consultant Malcolm Knapp says dissatisfaction can be linked to growing anxieties in the US and doubt in the American dream.
Tech 2019-11-09T15:00:00Z

Efficiency-obsessed tech firms are sticking newsletters on toilet stall walls to keep employees productive while they poop

Google, Facebook, Yelp, and other Silicon Valley firms want workers to learn about the business while they do their business.
Tech 2019-11-09T01:14:38Z

Instagram head Adam Mosseri says the app will test hiding 'likes' for some users in the US starting next week

Instagram, Facebook, and YouTube have already started experimenting from hiding like and subscriber counts in other countries.
Retail 2019-11-08T16:14:03Z

The Drive-Thru: McDonald's CEO shakeup, 'chaos' at Jet, and a Wegmans food court review

Retail CEOs are leaving, things are changing at Jet, and Wegmans' food court manages to exceed our wildest expectations.
Tech 2019-11-08T15:37:41Z

Climate groups can't run ads about global warming on Twitter, but Exxon can

While Twitter's new policy would block environmental groups from running ads about global warming, Exxon has still been allowed to.
Advertising 2019-11-07T22:46:00Z

Meet The Trade Desk's Jeff Green, ad-tech's most loved CEO, who thinks he can save targeted advertising

Green talked about Google, its work to create a standard ID for cookies and how he convinced Wall Street to buy into ad-tech company.
Advertising 2019-11-07T22:21:13Z

Ad holding company WPP is continuing its consolidation spree with the Wunderman Thompson network absorbing 3 more agencies

WPP's global network Wunderman Thompson is expected to absorb the digital agencies Possible, Mirum, and iStrategyLabs.
Media 2019-11-07T20:38:42Z

Bustle Digital Group employees are tweeting their layoffs, as at least 14 more writers and editors are cut

A previous report from Business Insider revealing staggered cuts at the company. Today eight more full-time employees were laid off.
Tech 2019-11-07T20:35:08Z

EU Commissioner Vestager slammed Mark Zuckerberg for allowing lies in political ads: That's not democracy, it's 'manipulation'

The EU's Margrethe Vestager had sharp words about Facebook's political ad policy.
Tech 2019-11-07T19:37:19Z

Obama's former cybersecurity adviser thinks lawmakers are right to treat TikTok as a security threat

TikTok is drawing increased scrutiny from US lawmakers who worry the Chinese-owned app's rising popularity could constitute a security threat.
Tech 2019-11-07T18:58:46Z

Instagram cofounder Kevin Systrom has deleted all the photos he posted on the app over the past 18 months

Kevin Systrom helped found Instagram in 2010, but left his role as CEO in September 2018 amid "growing tensions" with Facebook CEO Mark Zuckerberg.
Tech 2019-11-07T18:56:20Z

Kim Kardashian says she no longer posts to Instagram and social media in real-time after being robbed at gunpoint in Paris

Kim Kardashian is a massively public figure on Instagram, but that publicity can come at a price that forces her to change her social media ways.
Entertainment 2019-11-07T18:52:42Z

6 discovery tools to help podcast listeners decide what to hear next

With so many podcasts out there, it can be hard for newbies to find ones they like. Here are six discovery tools that can help.
Tech 2019-11-07T16:30:41Z

Airbnb's party problem and UiPath's curious trajectory

This week's edition of the Trending newsletter takes a look at Airbnb, UiPath, Facebook and the tech scene in Ohio.
Entertainment 2019-11-07T16:07:28Z

How Slate got season three of its 'Slow Burn' podcast to break download records before it even launched

"Slow Burn" season three has been one of Slate's most successful podcast ventures, helped by an established infrastructure and ad sales strategy.
Strategy 2019-11-07T15:49:53Z
Advertising 2019-11-07T15:23:57Z

How Outbrain established 'around the web' content recommendations, only to lose its lead to Taboola and end up getting eaten by its rival

In October, the two dominant content recommendation companies Outbrain and Taboola announced plans to merge to create a $2 billion company.
Retail 2019-11-07T15:15:15Z

McDonald's franchisees' leaked memos reveal what they actually think about a controversial exec's unexpected promotion to CEO

McDonald's franchisee groups sent internal memos encouraging franchisees to continue to work together to build "strength in numbers."
Tech 2019-11-07T14:33:47Z

Facebook refuses to fact-check political ads, and it's infuriating employees and lawmakers. Here's why the issue has become Facebook's latest major controversy.

Facebook instituted a policy not to fact-check political ads, and it's causing a stir among its own employees and lawmakers like Elizabeth Warren.
Strategy 2019-11-07T14:07:43Z

Why the head of Procter & Gamble's startup studio rents out a movie theater for her team every quarter to spark innovation at the $299 billion retail giant

Entrepreneurs can be hesitant to team up with large corporations like Procter & Gamble. It was a key challenge for P&G Ventures head Leigh Radford.
Entertainment 2019-11-07T12:00:00Z

Former MTV exec Andy Schuon says his new app solves the podcast discovery problem

Spkr, the latest discovery platform to hit the podcasting industry, is attempting to use AI to resolve the paradox of choice.
Entertainment 2019-11-07T12:00:00Z

The amount influencers earn from sponsored posts is soaring. Here’s the average cost brands pay on YouTube, Instagram, and Twitter.

The average price of a sponsored video on YouTube soared from $420 in 2014 to $6,700 in 2019, according to an IZEA report.
Advertising 2019-11-07T12:00:00Z

An Amazon-focused tech firm has hired a vet of the e-commerce giant to build advertising tools for sellers

Teikametrics is one of a handful of tech firms that pitches Amazon sellers deep data like the cost of goods sold.
Advertising 2019-11-07T11:00:00Z

The direct-to-consumer economy shows no signs of slowing down. Fashion retailer Express is launching its own DTC brand to catch up.

UpWest is taking a page out of the DTC playbook by using branded content and events to build a community.
Retail 2019-11-06T23:44:05Z

McDonald's new CEO had a global town hall about the future of the fast-food giant

CEO Chris Kempczinski and Rick Hernandez Jr., the chairman of McDonald's board of directors, answered questions about the future of the company.
Tech 2019-11-06T23:29:37Z

Alphabet's board has launched a probe into the company's handling of sexual-misconduct charges, including those made against its top attorney

The investigation follows a lawsuit, a worldwide walkout by company employees, and a blog post accusing its chief legal officer of emotional abuse.
Tech 2019-11-06T22:41:59Z

Federal prosecutors charged two former Twitter employees with spying on behalf of Saudi Arabia

The defendants allegedly spied on more than 6,000 Twitter accounts beginning in 2015 at Saudi Arabia's behest.
Tech 2019-11-06T19:22:01Z

Jennifer Aniston says she joined Instagram 'mainly to promote' her new Apple TV series

Jennifer Aniston joined Instagram in October, a move that garnered so much attention from fans it caused technical issues and broke a world record.
Tech 2019-11-06T19:03:48Z

California's attorney general reveals he's investigating Facebook over privacy issues, and says it's not complying with subpoenas

Facebook is dragging its feet and outright refusing to respond to questions, according to the California attorney general.
Tech 2019-11-06T18:31:53Z

Leaked emails show how Facebook wielded its control over user data to hobble rivals like YouTube, Twitter, and Amazon

Facebook employees regularly discussed how to make special exceptions to the company's policies on data-sharing in order to hobble its competitors.
Tech 2019-11-06T16:06:02Z

The 10 most-viewed fake-news stories on Facebook in 2019 were just revealed in a new report

Fake news stories targeting American voters are still rife on Facebook, and a new investigation from Avaaz just revealed the 10 most-viewed in 2019.
Tech 2019-11-06T15:58:30Z

Facebook fought to keep a trove of thousands of explosive internal documents and emails secret. They were just published online in full.

Facebook has fought vigorously against the release of the documents, arguing that they presented an unbalanced picture of the company.
Enterprise 2019-11-06T15:00:00Z

The company behind 'Pokémon Go' has a new plan to help businesses attract new customers, as it explores more responsible ways to make money than traditional advertising

Niantic says that there are more responsible ways to make money from "Pokémon Go" than getting pushy with ads.
BI Intelligence 2019-11-06T14:45:14Z

Germany Digital Ad Spending 2019: Video and Social Propel Outlays to More than €7 Billion

This report features forecasts for ad spending in Germany, including breakouts by media and company and the main forces shaping Germany’s ad market.
Tech 2019-11-06T12:05:18Z

Newly released court documents reveal Facebook executives quietly planned a data policy 'switcharoo'

Facebook began cutting off access to user data for app developers from 2012 to squash potential rivals while presenting the move to the general public as a boon for user privacy, according to court documents reviewed by Reuters.
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